After 50 years of supporting Australia’s toughest industries, Tradesales is entering a new chapter. We are proud to announce that Tradesales is becoming Atrada!
Since 1976, Tradesales has delivered dependable worksite solutions across mining, construction and heavy industry. Our products have helped organisations protect their people, equipment and reputations in some of the most demanding environments in Australia. While the name is changing, the foundation of our business remains exactly the same.
Why We Are Rebranding
Over the past five decades our business has grown and evolved. What started as a company supporting the mining sector in Western Australia has expanded into a broader worksite solutions provider. Today we design, manufacture and supply a wide range of solutions that support safety, efficiency and productivity on site.
The move to Atrada reflects this evolution. It provides a stronger platform for the future while allowing us to continue building on the trust we have earned over 50 years. Atrada represents where we are today and where we are heading as a business.
The Same Team You Trust
One of the most important things to know is that the people behind the business are not changing. The same experienced team remains in place. The same commitment to quality, service and reliability continues to guide everything we do.
Our clients will continue working with the same people who understand their operations, their challenges and their expectations. What is changing is our ability to grow, innovate and expand the solutions we offer.
A Clear Promise: Dependable. Always.
Alongside our new brand, we are introducing a positioning statement that captures how we operate: Dependable. Always.
This statement reflects the standard we hold ourselves to every day. It represents our commitment to delivering solutions our clients can rely on, backed by responsive service and industry expertise. Dependability has always been part of our DNA. Now it sits at the centre of our brand.
What This Means for Our Clients
For our clients, the transition to Atrada will be straightforward. You will continue working with the same team, receiving the same quality products and experiencing the same reliable service you have come to expect.
The change simply allows us to present a clearer identity as we continue expanding our capabilities and supporting industry across Australia.
Looking Ahead
As Atrada, we remain focused on delivering practical solutions that support safe, efficient and productive worksites. Our focus remains the same. Solutions engineered for real site conditions and built to perform when it matters most. We are excited about what the future holds and look forward to continuing to support our clients under the Atrada name.
Explore the New Atrada Website
Our new website showcases the full range of solutions now available through Atrada.
Explore the new website to learn more about our products, services and capabilities.